Short while ago google had changed their ranking algorithm, the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in plain English, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it becomes clear that link building the old way is the thing of past, probably due to link spamming sites being thrown away by google.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, and most of them are useless, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
Examples will be great for explanation. When I got into online marketing long time ago, I needed to rank the keyword, reflective leashes, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, finally the rank improved a lot, this was the case until google made the change. Here is another keyword, chain pullers, we promoted this keyword with articles and blog posts, almost no plain links, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, take a look at this blog, sherri hill dresses , I build it as a hobby and kept adding good or mediocre content, and to my surprise, I have high ranks for some of competitive keywords. As we can see, quality article marketing is much better than plain link building. Now imagine you have your own blog network, for instance truck winch, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, publish and share with people, promote your business with the content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed,such as ATV Winches, quality content, nice presentation, indexed by google, this article serves it’s purpose well.
By the way, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, configure your twitter tools prpperly, then every new post on your blog will show up in your twitter page, it’s easy and really useful, if you don’t use this tool it’s just too bad.