When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, in another word, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it becomes clear that link building the old way is the thing of past, probably due to links crammed sites being downgraded by google.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, the content on those sites will never be updated, and most of them are useless, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Examples will be great for explanation. In the very beginning, I didn’t know better, I started promote the keyword, Coil Chains, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, this was the case until google made the change. Something opposite happened to this keyword, chain puller , most back links for this keyword are from articles and posts, with very few plain links, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? In fact the only thing matters here is content, as long as you dole out high quality content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, take a look at this blog, baby stroller , I build it as a hobby and kept adding good or mediocre content, now it can even rank the highly competitive keywords. As we can see, creating quality content and blog marketing is what we have to do to get great result. Say you’re building your own bogging network, such as Load Binders, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you need to do is to create attractive content, share the content with people, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, now all we have to do is to give our love for creating and sharing nice content and not to worry about the ranking all the time. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, have a taste of this one, Load Binder, good writing, interesting content, indexed and cached, this article is a good example of article marketing.
We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s easy and really useful, if you don’t use this tool it’s just too bad.