Beginning early this year, google made some changes to their search ranking, in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? a large percentage of SEO firms will do this, they add your links to those linking websites without context, these websites will only be updated when new links are being added, and most of them are useless, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, the links on those spamming sites won’t work anymore.
A few real world examples will help to explain what I said. When I got into online marketing long time ago, I needed to rank the keyword, Binder Chain, it was old way of link building all the way, a lot of sites I used had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain pullers, most back links for this keyword are from articles and posts, with very few plain links, now we have really good ranking for this keyword. Now contextual links win the battle, then what? In fact the only thing matters here is content, when you create unique and quality content, you will attract readers as well as search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, top smartphones 2011 , I build it as a hobby and kept adding good or mediocre content, and to my surprise, I have high ranks for some of competitive keywords. As far as SEO concerned, quality article marketing is much better than plain link building. Now imagine you have your own blog network, something like Load Binders, you will have the power to push any sites up in search engines.
Remember content is king, you just need to create content, share the content with people, promote your business with the content, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, have a taste of this one, Trucking Accessories, nice writing, good content, published on popular site, this article serves it’s purpose well.
Last but not least, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, then every new post on your blog will show up in your twitter page, it’s easy and really useful, it’s a big loss if you don’t use this tool.